McCain Foods Essay Example for Free

McCain Foods Essay 1. Which four Ps make up the marketing mix? Answer: †¢ Product †¢ Price †¢ Place †¢ Promotion †¢ Product this has to look and taste good and be made from wholesome ingredients. †¢ Price the price has to be attractive to ensure enough sales to generate a profit. †¢ Place the place and position of the product in the market is important to compete for market share. †¢ Promotion this has to fit the company’s objectives for the product. 2. Explain the different product categories in the Boston Matrix. Why is this a useful tool for businesses? Answer: The Boston Matrix identifies four types in a company’s product portfolio: †¢ Stars. These products have a high market share in markets that are growing quickly. For example, the Playstation was a star when it was first introduced into the games market. †¢ Question Marks. These products have a low market share in a growing market. Costs are more than returns as the company tries to increase market share. An example of a Question Mark could be a newly launched fashion item or a new car model. †¢ Cash Cows. These products have high market share in established markets, for example, cornflakes in the breakfast cereals market. †¢ Dogs. These products have low market share in a low growth market. A company may look to get rid of these products or invest in marketing to improve sales. For example, DVD recorders have replaced video recorders 3. Analyse how McCain Foods’ promotional strategies tie in with its message ‘It’s All Good’. Answer: Promotion A further demonstration of the ‘It’s All Good’ ethos is McCain Foods’ ethical stance on promotion. McCain makes a Commitment not to advertise to children under 12 years old. It also ensures that the retail labeling on its products carries clear information on levels of fat, saturated fat, salt and sugar to help shoppers choose healthier options. Its labeling is in line with the Food Standards Agency (FSA) traffic light scheme and the food industry’s Guideline Daily Amounts (GDA). McCain also takes part in different types of sponsorship, such as: †¢ TV show Family Fortunes. This brings the McCain brand to a wide audience through a popular family programme. †¢ McCain Athletics Networks which encourage young people to get involved in the sport through local clubs. This further supports the company’s approach to balancing calories in with calories out. 4. Consider other promotional strategies McCain could use and say whether they are above- or below-the-line. Answer: Above-the-line promotion is paid for and includes traditional advertising routes such as television, radio and the press. These are good for carrying marketing messages to a large audience. However,it is less easy to measure the impact of these channels, for example, whether a TV advert has increased sales. Special displays or positioning in stores or advertising on supermarket trolleys are also examples of McCain’s above-the-line promotional activity. Below-the-line promotion can take many forms and is usually more under the control of the business. Typical examples include events or direct mail. McCain uses a combination of below-theline activities including: †¢ door-to-door leaflet drops or books of vouchers which give customers discounts over a period of time. These help to attract consumers and establish brand loyalty so the consumer buys the product again. †¢ email newsletter for consumers. This creates a relationship with consumers, which is unusual for a B2B organisation. It not only allows McCain to communicate directly with and listen to consumers, it also enables the business to collect information, for example, about their lifestyles and product choices. This is used for feedback, research and promotions.

Three Days To See Essay -- essays research papers

Three Days to See   Ã‚  Ã‚  Ã‚  Ã‚  This short story deals with how people take advantage of having the privileges to see, hear, and speak. Some people, unfortunately, are blind, deaf, and mute. These unfortunate people take more time to appreciate life and the wonders it has to offer. The author, Helen Keller, is one such person who is blind, deaf, and mute. She believes strongly that people, who are fortunate to have such senses, take life for granted. She also believes strongly in living life to the fullest, meaning, accomplish what you can today instead of leaving it for tomorrow.   Ã‚  Ã‚  Ã‚  Ã‚  An example from the story of how people take life for granted is when one says, â€Å"I know that I will die one day, but it will not happen for a long time.† This is when reality strikes. Death comes in many ways, the worst is when it is unsuspected and surprising. One can die at any moment, no matter how healthy or in what physical shape he is in. Building on that idea, Helen came across many instances relating to the previous one mentioned. She had asked her friend what she had seen after taking a walk through the woods, and her friend replied, â€Å"Nothing in particular.† This is also a perfect example of how people with the gift and ability to see, take it for granted.   Ã‚  Ã‚  Ã‚  Ã‚  As stated before, Helen also believed in living life to the fulle...

Emily Dickinson’s Success is Counted Sweetest Essay

Emily Dickinson’s â€Å"Success is Counted Sweetest† has been penned in iambic trimeter with the exception of the first two lines of the second stanza. The poem highlights aphoristic truths that are universal. In the first stanza, Emily Dickinson endeavors to define the true essence of success. The general impression is that success can be ‘counted’ by only those who have experienced it numerous times. Nevertheless, it is more precisely evaluated or counted by those who have never succeeded as they can apprehend its true value. In another poem, â€Å"I Had Been Hungry, All the Years†, Emily Dickinson writes that â€Å"Hunger-was a way / Of Persons outside Windows- / The Entering-takes away-â€Å". For the true experience of life, failures are inevitable. For, what we learn from our failures, success can never teach us. The alliteration with the repetition of the ‘s’ sound lays emphasis on ‘success’. Success also tastes sweeter to the person who has persevered very hard for it, than to a person who has found success effortlessly. The former is also more thankful to God, and cherishes his accomplishment. The word ‘nectar’ here implies water. However, it is perception that renders it ‘nectar’. To the thirsty ones with parched throats, a drop of water tastes as sweet as nectar. Here ‘sorest’ is utilized with reference to its old meaning ,that is ‘greatest’.Only the one in the direst need, can treasure any sort of sanction. Not one of all the purple host Who took the flag to-day Can tell the definition, So clear, of victory! Some people define success by virtue of positions that they acquire and assume in life. The poetess asserts how none of the purple leaders who took the flag to-day could describe what victory actually meant. The act of victory in such a stance of winning a battle is limited to the act of taking away a flag. It also points to the worldly act of hoisting a flag. Arundhati Roy in â€Å"The End of Imagination† toys with the word ‘successful’.She echoes how the meaning of the word ‘successful’ depends upon perception. For instance,a soldier who dies at war is deemed by others to be ‘unsuccessful’.Roy points out that it does not necassarily mean that the soldier is in any way ‘unfulfilled’. The poetess highlights the word ‘to-day’ to underline the presentness and transiency of the situation. ‘Purple’ is the colour of royalty because the fine clothes/robes of kings and emperors were dyed purple; and also connotes ‘blood’. It was the trend that dynasties ruled over some countries .Being born to a royal family, one could never realize how difficult it was to achieve that position as it naturally came to them as a heirloom .Shakespeare said: Some are born great, some achieve greatness, and some have greatness thrust upon ’em. (Twelfth Night Quote Act ii. Scene 5.)Of these,only those who achieve it comprehend its worth according to Dickinson. As he, defeated, dying, On whose forbidden ear The distant strains of triumph Burst agonized and clear! In the above lines, the poetess exemplifies the frenzy of success, that one loses consciousness in. He loses the ability to evaluate himself objectively. In such a context, the person who loses the battle and is dying can perceive it better. The dying man’s ears are not ‘forbidden’. The figure of speech utilized here is a’ transferred epithet’ .Rather what is forbidden to his ears is the sound of success, as he belonged to the defeated side. He is successful in that he can realize the futility of war, and the meaningless of success as the speaker in Wilfred Owen’s â€Å"Strange Meeting’ does. The word ‘strain’ in â€Å"strains of triumphs’ may be used as a pun in the above phrase. Here,the victory may also be ‘strained’. The idea of distance and defeat is suggested by the alliteration of the ‘d’ sound. Moreover, the one who is caught in the noise and fury of success cannot ,in fact hear its sound. The one who serenely lies away can perceive it better. It does not manifest itself subtly, but does† Burst agonized and clear!† Rukhaya, M. (2012, October 07). Poetry analysis: Emily dickinson’s â€Å"success is counted sweetest†. Retrieved from http://voices.yahoo.com/poetry-analysis-emily-dickinsons-success-counted-

Models of Abuse - 1454 Words

Models of Abuse This essay will describe the models of abuse and compare them; there has been some controversy over these and this will be lightly discussed. Psychological Model of Abuse - Also known as emotional or mental abuse Emotional abuse can be described as constantly mistreating a child and therefore affecting their emotional state and development. Emotional abuse can be inflicted upon a child in many different ways; these can include telling a child that they are â€Å"worthless or unloved†. It may also include not allowing the child opportunities to express themselves, or teasing them about the way in which they communicate or what they say. This type of abuse can result in psychological trauma, which can include†¦show more content†¦Similarities Psychological and feminist: both have the scapegoating concept, where one member of the family, in the feminist case, the father figure, will blame their family s dysfunction on the child, which can result in the father sexually abusing the child or other physical abuse. They are both ways of making the parent feel as if they are superior to the child; they do this by abusing them either emotionally or sexually/physically. The sociological theory may also be linked to the psychological theory of scapegoating; parents and families in poverty may blame their child for their lack of finance and their unemployment. They may make the excuse that they cannot work because they have children to look after. Psychological and medical are similar because they have a similar cause – one cause is that one or more parents have a mental condition which makes them abuse their child. The psychological theory and the sociological also have the â€Å"cycle of abuse†; children who were abu sed as children do not know any other way of parenting and so abuse their own children, which can result in depression and trauma, which can continue the cycle. The sociological and medical models are similar as the reason for abusing the children is that they don’t know any other way; a parent with medical issues may not understand that it is wrong to abuse their children or that they may not be able to control their own problems and so lash outShow MoreRelatedModels in the Substance Abuse Field 1206 Words   |  5 Pages4th edition) whether it is legal or illegal. Substance abuse refers to the utilization of a drug or other substances for non-medical purposes with the aim of engendering a mind-altering effect in the utilizer (MOH, 2005). 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